Recently, I was absolutely thrilled to discover that former coaching client, Carrie Bedingfield, has done a very successful talk which is available on TEDx. Her subject? How striving is costing us everything: the profit paradox.
I thought of Carrie again recently. I’ll come back to the “why”. First though, I want to touch on something that coaches, and their clients, constantly grapple with:
Pondering what return you’ll get from your investment in coaching?
When you make an investment in coaching – time, money and more – you want to know that it will be worthwhile. This is true whether you are seeking coaching for yourself or sponsoring coaching for someone in your team.
Will coaching help you with the immediate issues that have made you consider coaching as an option in the first place? You want to know.
Will coaching lead to benefits in the long-term that make the investment worthwhile? You want to know.
At the same time, coaching holds no guarantees. There’s no guarantee that coaching will deliver the solutions you are hoping for. There’s no guarantee that coaching will deliver any solutions. Coaching, as an “act of faith” remains an expensive option.
What proof is there of the long-term benefits of coaching?
Coaches, too, grapple with this issue.
We look for studies which demonstrate the impact of coaching. They’re out there but they’re not always easy to find and, quite quickly, they can look out of date.
Sometimes, I prefer to let clients speak about the results over time from their investment in coaching. Carrie told me at the time what benefits she had from her investment in coaching with me. In recent days, she’s been kind enough to add a few words about the long term impact of coaching.
This is what she had to say:
When I first started working with you, I was working flat out and trying to make myself available to everyone – clients, team members and others – all the time. Paradoxically, the more I tried to make myself available to people, the more I was starting to resent people for stealing my time. Also, I was riding the roller-coaster of other people’s emotions. A client would be unhappy (or just express something in a way that brought us all down) and I would dive down. A project would go well and the world was a sunny happy place. I was feeling exhausted and I knew the approach I was taking wasn’t sustainable.
Like many people, I’m a bundle of sharp contrasts – they conflict all the time which causes wasted energy/effort or even pain. With Dorothy, I learnt to unpick these. They all want something good for me. If I can identify how each is trying to serve me, I can end the conflict. Now I understand, for example, what dangers my desire to be available and my concern to protect my time are warning me against and how they’re trying to help me. And I can set and communicate boundaries that don’t cause inconvenience for me or anyone else.
Another massive lesson for me was to take responsibility for myself only – one I share with other people all the time. Clearly defining what I’m responsible for and what I’m not (you need to keep doing this ALL the time!) changes the energy completely and removes the emotional weight of running a service business. Dorothy enabled me to disentangle myself from all of this and establish what I am responsible for which helps me focus effort on what I can actually change and lift the weight from my shoulders of other people’s responses which are their choice.
I didn’t think it was possible to learn something completely new or to massively grow in an area of little experience. For me that was coaching and developing others. I had limited beliefs about what others were capable of so I neither thought they could transform nor that I could help them do it. I learnt by doing that actually, I could change/develop/grow/learn and that opened up a new world. All these people in my extended team could also develop amazing new talents and I could help them do it! And that’s exactly what happened.
The work we did together had a massive impact on me at the time. Learning to coach members of my team meant that they were able to fulfil their potential more fully and I could delegate to them. My role changed quite quickly. I went from being key to the provision of services to take on a leadership role and, quite quickly, to become CEO. This opened up opportunities to do other things, such as lecturing for the University of Cambridge Judge Business School and founding 50th Generation, an incubator for meaningful, growing businesses.
It’s easy to say that, as a result of our work together (and other learning with other learning partners), I became a different person. I think it’s more truthful, though, to say that our work together helped me to become a more effective, fun and joyful version of myself.
Entrepreneur, business grower, investor, communications specialist, guest lecturer
Investing in your life and career
I thought of Carrie because I am currently putting together information about a coaching group I will be offering in the next few days for people who want to make their next career move – people who are seeking promotion within their current organisation or seeking to move from one organisation and another. If you want to find out more, about this, click here.
Carrie’s experience demonstrates the kind of progress people make as a result of investing in their personal development. Her testimonial exemplifies the kind of things people learn in coaching. It also exemplifies the kind of results people can look forward to in the short-, medium- and long-term.
There’s a curious thing, too, about coaching.
Carrie’s testimonial is a reflection of just how extraordinary she is.
At the same time, in my experience, successful coaching demonstrates just how ordinary it is to be extraordinary.