In this posting, I write about one area to which we need to attend if we are to learn to have real conversations in the organisations we lead. This posting builds on my posting of 3rd March, 2011 on Discuss HR.
So much has been done to study the effects of different styles of communication that it’s possible to choose your approach to communication based on a clear understanding of your aims. Choose one style of communication, for example, and you increase levels of mistrust which, in turn, makes it hard to get to the root of and to resolve problems. The more this style of communication is endemic across an organisation the more it leads to mediocre performance, poor morale and low levels of engagement, increased sickness and high staff turnover – and that’s before we even start to think of the impact on our customers.
Choose another style of communication and you build trust even whilst making it easier to have some of the most challenging conversations which face us (and, let’s face it, as a leader in your organisation or an HR practitioner you are charged with your fair share). This second style of communication gets to the root of problems so that they are addressed fully and effectively. It also facilitates the conversations that generate the most creative and effective solutions.
Once you have a clear understanding of the outcomes you would like from your chosen approach, you can choose a communication paradigm that supports you in making progress towards your aims. This is relatively easy given the amount of research available in this area.
In my next posting, I’ll be writing about the different paradigms that underpin different styles of communication, and which lead to some of the outcomes I’ve described above. Meantime, in case you are interested to explore your aims and aspirations for your communication and for communication across your organisation, I encourage you to take time in a place in which you will be undisturbed to explore the questions below:
- Take time to connect with your aspirations for your business or organisation in the next 12 months, 24 months and 5 years. Notice the outcomes to which you aspire in 5 years’ time. Notice the milestones your organisation needs to achieve along the way in order to move smoothly towards your five-year plan;
- Notice the challenges that you and others will have to overcome in order successfully to achieve your plans for the next 12 months, 24 months and five years. Take time to imagine what it will take successfully to meet those challenges;
- Notice the role that communication will play in overcoming challenges, in meeting milestones and in moving smoothly towards your five-year plan. Who will need to communicate with whom? What will be the most critical conversations along the way? What will be the most challenging conversations along the way? As you consider these questions, take time to notice the full range of relationships and conversations that will contribute to your organisation’s progress during the coming five years;
- What are the critical outcomes as you see them from communication within your organisation and between your organisation and its key stakeholders? I invite you to think not only about the business outcomes themselves but also about those areas of outcome that contribute to business outcomes over time. What areas do you see as important? What outcomes do you want in those areas?
You might like to take a moment to notice how confident you feel when you think about your organisation’s ability to deliver the quality and effectiveness of communication needed to achieve your aims and aspirations. What is this telling you about your experience of communication right now within your organisation? If your heart is sinking right now, I hope you’ll return to read the remaining postings in this series.
Either way, I’d love to hear about your aspirations for communication across your organisation. If you’d like to share any of your thinking here, please leave a comment below.