Honing my niche, one word at a time

Recently I have been working with my coach, Kathy Mallary, to craft a brief statement that sums up my niche.  This is about helping my ideal clients to find me – and to find me with ease.  This implies stepping into the place within myself in which I am most truly myself, most powerful and authentic, able both to add most value to my clients and to be most truly me.

Of course, the idea that I might get to this statement in a single once-and-for-all hit is just that – an idea.  It’s an idea that has the power to stimulate pressure and stress.  So much power for such a tiny idea.  In practice, I find myself getting closer and closer.  At this stage I have a statement which is closer than anything I have ever attempted before, though one word is still up for debate.
My first version was this:  Leadership coach, unleashing innate leadership potential through powerful, compassionate and authentic relationships.  More recently, I changed the final word to conversations.  Is it relationships?  Is it conversations?  I am still debating.
Increasingly, I have no doubts about the territory of which these words are the map.  It’s been my experience that my relationship with myself has been the foundation for my relationships with others and indeed for the quality of my life as a whole.  And my relationships – whether with myself or with others – are a function of the conversations I have, the conversations I create.  Relationship… conversation…. relationship… conversation… it doesn’t seem to matter.  What does matter to me is that my work with others, as much as my work with myself, reflects this simple truth.
This is why I do not come from the school of crack-the-whip coaching.  I don’t believe that forcing ourselves to do things we think we ought produces the best outcomes over time.  Rather, I believe that we achieve our best outcomes when we understand ourselves (and each other) more deeply, so that we can collaborate within ourselves and with each other.  From this place of inner harmony it is easier for us to identify and connect with those things we most desire in our business and personal lives.  With this clarity the actions that will move us forward offer themselves one action at a time.
For me, this is the true foundation for our quality of life.   

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