Have I shared with you that I have been working this year with Kathy Mallary, a coach who specialises in helping coaches to market their services?  Kathy has been putting me through my paces in recent months as I seek to define my niche.

Another way of putting this – and perhaps a bit more appealing for those of us who enjoy saying it as it is – is that Kathy has been helping me to understand what’s true about those people I most enjoy working with so that I can speak to them (you) in particular through my blog, newsletter and other marketing.  In time, I’d like to think that everything I write (my “marketing”) is a gift to those people I most enjoy working with and whether or not they choose to work with me.  This way I get the “triple whammy” of (a) knowing that when people are looking for the kind of services I most enjoy providing they’ll know to contact me, (b) knowing that my readers will point people in my direction who might be interested in what I have to say and (c) knowing that there are plenty of people who will never become my clients who still enjoy and benefit from reading me.

Now, along the way, I’ve discovered something about myself and my approach to marketing that has been passing under the radar – almost.  I’ve discovered that there’s been a gap between the language I speak when I’m talking about coaching with commissioning managers in organisations and the language I speak with my clients in the privacy of our one-to-one coaching relationships.  It as if, for me, the best kept secret about corporate or executive coaching is that whilst the organisation benefits – and that’s why coaching is worth investing in on behalf of the organisation – the person seeking coaching (or “coachee” or “coaching client”) benefits tenfold.

Kathy has encouraged me to “come out” and cry this from the roof tops.  So I have been putting together a statement of my niche and getting ready to make this the focus of many, many postings in the future.  If you’d like a sneaky peek, why not come back tomorrow?