It’s no surprise to most people that many of us fear the activity we call “networking”. Perhaps one reason for this is that we take a very narrow view of it: isn’t networking when you go round a room of strangers trying to meet people who might buy what you have to sell? And isn’t it a pretty horrid experience to have stilted conversations with all sorts of people who don’t want to be sold to?

Today I speak with Jonathan Kemp of SmartWisdom, whom I met via my old friend the Training Journal Daily Digest. Jonathan asked me if we could talk about blogs and I’m delighted to help. No selling here – just two colleagues helping each other out. What’s more, as Jonathan updates me on the progress of his work, I realise I know people who may benefit from learning about Jonathan’s work. He agrees to send information I can forward.

We talk about my own progress in building an online presence. Jonathan tells me that when he first signed up to LinkedIn he bought several books to help him make the most of it and recommends LinkedIn for Dummies by Joel Elad. I decide to order a copy and I’m looking forward to browsing this book and to enjoying whatever gems it offers.

For me, this is “networking” at its best. I enjoy the pleasure of supporting Jonathan and take away a few gems myself. Perhaps my friends and contacts will benefit from an introduction to Jonathan’s work – and if they don’t, that’s fine, too. And I take away a few gems that support me. Even Joel Elad gets a sale.

Who knows, maybe you get to benefit, too.